Strategic Planning


The best way to predict the future is to create it! Strategic Planning is a process that determines the future of the organization and the organizational resources that will be needed to ensure that success. The process helps determine business opportunities and resources that are required to convert opportunity into success.

Business owners and leaders today have found that developing a strategy and an implementation plan is far more effective than leaving the future to chance. Furthermore, developing a strategy, a vision, a mission, and a specific plan of action contributes to
long-term, sustainable success. If implemented correctly, it will create
higher levels of motivation and commitment and fuel continuously higher levels of achievement from everyone within the organization.

Developing the Plan

The Strategic Planning process provides a format for developing specific strategies, converting those strategies into a business planning process, and establishing measurable and attainable organizational goals. It is a process that involves not only determining where an organization wants and needs to go, but also how it is going to get there.

The Formula for Success



 



“The effective implementation of
the strategic plan is the true
determining factor as to whether or
not a company is effective.”

Steps for Planning an Effective Process

•     Basic Foundation
•     Business Philosophy
•     Vision Statement
•     Values and Principles
•     Vision
•     External Assessment
•     Competitive and Trend Analysis
•     Internal Appraisal
•     S.L.O.T. Analysis
•     Mission Statement
•     Critical Goal Categories
•     Organizational Goals
•     Market and Sales Plan
•     Implementation

The Results Are Measurable

•     Increased Market Share
•     Maximized Return on Your
      Intellectual Capital
•     Increased Shareholder Earnings
•     Strengthened Focus on Attracting, Servicing,
      and Keeping Customers
•     Greater Employee Contributions
      to Results Realized
•     Defined Strategic Direction
•     Corporate Values Developed
      and Sustained
•     Motivated Employees
•     Resources Allocated
•     Success Defined
•     Teams Created
•     Guidelines for Delegation and
       Decision Making Provided
•     Pro-Active Management Promoted
•     Trends and Technologies Identified
•     Sense of Purpose Created




©2012 Resource Associates Corporation & Elevations Unlimited, LLC


Strategic Thinking and Business Planning Process

Length: Approximately 30-40 hours

Topics Covered

· Building a Successful Plan
· Your Roles
· How to Get the Most From This   Process
· What is Strategic Planning?
· Building a Business
· Benefits of Planning
· Your Vision, Your Dreams
· Creating a Vision Statement
· Values
· Ensuring Your Success
· The Success Formula
· Developing Success Attitudes
· Affirmations
· Becoming a World-Class Competitor
· The External Assessment
· Customer Segments
· Competitive Analysis
· Trend Analysis
· Internal Appraisal
· Organizational Structure
· Resources
· Strengths and Limitations
· Developing a Base Strategy
· Selecting a Base Strategy
· Business Planning
· Developing a Mission Statement
· Excellence Every Time
· Shortening Your Learning Curve
· Critical Goal Categories
· Personal Goals
· Business Planning Goals
· The Market Plan
· Marketing Communications
· The Sales Plan
· Sales Support
· Motivation
· Success in Sales
· Why Do People Buy?
· Features and Benefits
· The Sales Process
· Financial Planning
· The Review Process
· Know Your Numbers
· What is a Customer-Driven Company?
· Determining Customers Needs
· Speed and Flexibility
· Exceed Customer Expectations
· Consistency
· Integrity and Values
· Teamwork